Pitch Media
- Ariel Tang
- Apr 20, 2016
- 1 min read
The marketing world is changing. What is a more effective way to promote your brand on media rather than TV or print? The answer is Blog.
Getting your brand visible on blogs is important not only to reach your buyers but also to reach the mainstream media, because reporters and editors read blogs for story ideas.
Niche Market
let me give you an example on how it works in the niche market.
Digital Photography School is a niche blog, targeting people who enjoy camera shooting and looking for tips to improve their personal photography skills. This website provides lots of information, tutorial and equipment suggestion for readers.
This is a successful blog because
1. it has attracted a mass subscriber
2. it is able to sell e-books, online courses and expensive camera equipment to its reader
Manage Online Media
After you have created your online media, how can you manage and measure the performance?
We can do that with Hootsuite.
Hootsuite allows you to schedule a certain posting time ahead when you are busy with life. Also, you are able to manage across different social media includes: Facebook, Instagram, Twitter and Blogs.