Content & Engagement Strategies
- arieltang1213
- Feb 22, 2016
- 1 min read
Content & Engagement Strategies
Getting engagement, it's the most challenge thing to do when a brand is trying to build a new audience or maintain their current following. It is about encouraging customers to interact and share in the purchasing experiences as a brand. A strong customer engagement will foster brand loyalty and growth.
How to make your site visible in search engine?
Key word is important, use the right content is more important. As a Marketer, we have to understand“who”are the users, and align the keyword strategy along the user journey. If the content is good, high frequent can retain a high engagement with your customer. Always remember, your goal is to find the best way to make your content stand out in search engine results.
Skincare brand Clarins finally decide to spend time on digital, where they have a new digital campaign called “Worth the Wrinkle”, to promote their new multi-active day and night cream. 80% of the campaign spending is going to digital. This campaign celebrates the moments in a woman’s life that are worth them.
“Life will sometimes lead to a wrinkle or two, and these are not flaws but badges of honor for a life well lived.”
Clarins enlisting 4 fashion blogger, stylish, lifestyle influencers to share their #WorthTheWrinkle moments through videos. A new video episode will be released every two weeks on website and social media channels. The campaign also includes a Facebook app that will scrub consumers “Worth The Wrinkle” moments.