Build the Right Content

The content that you create will be a solution to people’s problems, not your product. We want our visitors to think we answer their questions and we are worth doing business with.

At my competitive strategy class, Mark Hug who is the Prudential Individual Life Insurance’s executive vice president for Marketing came as a class speaker. He mentioned in class, Insurance is a boring brand. How can he connect to his audience?

“You will die. What’s your love one going to do? “

There.

This is a problem that everyone can relate to, and insurance become the key to solve that problem.

I am a frequent user of Lyft. For Lyft, simply knowing who the customer are is not enough. They need to create an unforgettable experience. People who are young, adventurous and eager to share experience with someone now can do that on Lyft's website. #whylyft shared human stories of drivers and passengers in visualize way.

I really like urban-outfitter's tumbler site, it create a lifestyle atmosphere and makes people want to live a life as pictured. One thing I would change about it, is that the company should add a purchase link of the item (cloth/bag) in the picture so the audience can purchase right away when they see images.